Dare we say that Gucci made such a power move by tapping Ryan Gosling as its muse? That's a definite YES! 

The 42-year-old now fronts the label's Valigeria campaign, which features a bold collection of travel accessories emblazoned in Gucci's signature emblem. From a bell boy trolley to luggages, the campaign reimagines luxury traveling in pure '70s chic-ness. 

Watch the campaign reel HERE.