Ads? No More Password-Sharing? Netflix: The Latest Updates

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Ads? No More Password-Sharing? Netflix: The Latest Updates

25-Apr-2022
By ellephant

Based on reports, it would appear that Netflix would be introducing ads to their streaming platform. 

After losing 200,000 consumers in the first quarter of the year, and a predicted 2 million from the current quarter, they plan on putting a stop to Netflix account password sharing, which has allowed many to stream free.


https://image.goody25.com/images/catalog/60679/20220425_16508699278841_mobile.jpeg  

About a 100 million households around the world have been streaming free, and according to CEO Reed Hastings, the company intends to find a way to make this group of people pay. 

Despite their previous reluctance on putting ads on the platform, they have announced introducing an ad-supported option (in a year or two), for those who are tolerant of advertisements, and want to pay at a lower price.


https://image.goody25.com/images/catalog/60679/20220425_16508699737201_mobile.jpg  

Besides ads, the company also tested out the no-password sharing in a few countries and one of the features were "Add an Extra Member" for those on Standard and Premium plans.

With this, users could add sub-accounts for up to two people they don't live with. Each sub-account would have its own profile, login password, and personalized recommendations.


https://image.goody25.com/images/catalog/60679/20220425_16508700482561_mobile.jpeg  

Another feature was the "Transfer Profile to a New Account". Basic, Standard, and Premium members could enable people who share their accounts to transfer profile information to either a new, or sub-account.


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ellephant

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