In a world where online sellers are constantly looking for unique ways to stand out, one Malaysian man may have just taken things to the next level. A recent post on TikTok by user @wardiyya11 has gone viral after a man known as Hayyan was seen promoting an unusual item on the popular platform, fresh beach air.
While most people are drawn to products that are useful or trendy, Hayyan, who also works as an affiliate, surprised viewers by scooping air into a plastic bag and offering it for sale. Yes, you read that right, he's selling fresh air collected from a beach.
In the video, Hayyan can be seen standing by the shore, holding an empty plastic bag and letting the sea breeze fill it. Once the bag began to puff up, he quickly sealed it shut.
@wardiyya11 Tak payah pegi pantai dah. Beli angin pantai ni je
Laksana Surgaku - Dudy Oris
"Got fresh beach air. For those who want to see, this is really fresh. If you live in the city and want fresh air, check out the yellow bag (shopping platform on TikTok)," he said enthusiastically in the clip.
While some viewers assumed it was all just a joke, a quick check revealed otherwise. As of May 14, Hayyan had already sold 12 packets of beach air, each priced at RM48.
The video has captured the attention of netizens nationwide, racking up over 1 million views. But Hayyan didn't stop there. In a follow-up post, he shared a "tutorial" on how to use the product once it arrives at your doorstep.
@wardiyya11 Replying to @paanaffiliate original sound - Hayyans
According to him, the correct way to enjoy the beach air is to open the plastic slowly and quickly press your face into the bag to inhale all of its contents.
"J&T staff should thank me. Instead of delivering rocks and sand, it's better they deliver air. Safer, just one brick is already exhausting," he joked during a livestream on May 14.
Curious viewers also asked him about the beach where he collected the air. However, Hayyan remained tight-lipped, saying he preferred to keep the location a secret to maintain the products' "exclusive" appeal.
"Anyone who wants a flavored version (of the air) has to add RM2," he added, continuing the humorous tone.
In the comments section, users expressed their amazement and disbelief that air is now being sold in Malaysia. Some even encouraged buyers to leave reviews and feedback on the product.
Whether it's a clever marketing gimmick or just a fun social experiment, one thing is for sure: Hayyan's beach air has certainly blown its way into the spotlight.
