Sustainable, cruelty-free and with price tags that don't break the bank, JW Pei is set to become the next IT powerhouse with its growing legion of fans. 

The La-based brand fronts minimalist bags with sophisticated aesthetics, which are quickly making rounds on social media. Where else can you find a vegan bag under $100 that rivals the silhouettes of heavyweights like Prada or Fendi? 

One of the brand's best selling designs, the Gabbi ($89 USD), is heavily favoured for its chic silhouette. Even celebs like Gigi Hadid, Emily Ratajkowski, Irina Shayk and Hailey Bieber were pictured strutting the streets with a Gabbi under their arm.

  
Compared to the oversaturated logomania bags in the market, JW Pei's subtle approach in clean cut designs are fast becoming fashion crowd's favorite. 

Browse the whole collection HERE.