Introduction To Clean Beauty, And Where To Shop For Vegan And Cruelty-Free Brands In Malaysia:



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Introduction To Clean Beauty, And Where To Shop For Vegan And Cruelty-Free Brands In Malaysia:


What is clean skincare, and is it more than just hype?

Skincare is more than just beauty maintenance these days; it has also transformed into a green movement where consumers are more aware than ever of what they‘re putting on their skin and whether those ingredients can harm the sole planet we’re living in. Nasty words like parabens, hydroquinone, sulfates, oxybenzone, and the likes (yuck!) have become the villain in the skincare realm which eventually birthed the clean skincare trend or clean beauty in general.  

Simply put, clean skincare is a concept where harmful chemicals and methods are completely absent in the production of a beauty product—which ranges from cruelty-free makeup and skincare brands to chemical-free makeup and skincare products.  

Clean beauty isn't just a trend, however. The educational aspects of clean beauty have paved a way for vegan and cruelty-free makeup and skincare brands to thrive, as consumers no longer want to support the harmful production of beauty products that impose more harm to the planet and those that inhibit it.  

Important keywords to remember:
Clean: beauty products that are usually free of sulfate, parabens and toxic chemicals.
Vegan: The products contain no ingredients that are animal-derived.
Cruelty-free: the products and their ingredients are, at no time, tested on animals, and the brand is not available in China, where animal testing is sometimes performed by law.    

That being said, it can be quite a challenge for us Malaysians to acquire clean skincare on our shelves due to the limited options sold in local beauty stores and as for private online sellers, most of them don't offer most sough-after international brands and even if they do, the authenticity can't always be confirmed. Luckily, we've found a website called that offers authentic beauty brands that are vegan, cruelty-free, and most importantly, clean all around (!). 

Let's explore some of our options, shall we?

1. Naturium 
Founded by a renowned beauty specialist, skincare guru, and entrepreneur Susan Yara who owns the Mixed Makeup youtube channel, Naturium takes pride in releasing only the best and cleanest ingredients in its products, some of which have become a cult's favorite among its customers. She constantly educates on the types of ingredients that exist in the beauty market on her Instagram and TikTok so yes, this lady knows her stuff. 

What We'd Recommend: 
• Naturium Vitamin C Super Serum Plus 30ml

Click here to find out more about this product!

2. Versed
The brand Versed is a firm believer of the belief that skincare shouldn't be complicated; which is why you'll find that their ingredients are straightforward, free of those yucky chemicals, and more importantly it is vegan, cruelty-free, sustainable and clean. Yay!

What We'd Recommend: 
• Versed Dew Point Moisturizing Gel Cream

Click here to find out more about this product!

3. The Ordinary 
We don't think this brand needs an introduction. It took the world by storm with its minimal packaging and effective ingredients that have worked wonderfully on so many different types of skin— almost every skincare enthusiast would recommend any of TO's products when asked of their holy grails. 

What We'd Recommend:
• The Ordinary Niacinamide 10% + Zinc 1%

Click here to find out more about this product!

4. Colourpop
Who doesn't love Colourpop at this point? They're affordable, always coming up with exciting launches and everything we love about clean beauty brands, they have it!

What We'd Recommend:
• Colourpop Crush Eyeshadow Palette

Click here to find out more about this product!

5. Elf Cosmetics
Elf cosmetics is a bit of an underrated brand in Malaysia but only because they're not sold here, which is why is a great place to shop if you're looking to buy their products. Yes, they're cruelty-free, yes they're vegan, and yes, they're clean!

What We'd Recommend:
• Elf Camo CC Cream
Click here to find out more about this product!

6. Good Molecules
Whoever came up with this brand deserves a special place in heaven. Good molecules' products are not only affordable, but their skincare actually works which completely berates the notion that the more expensive the skincare is, the more effective it'd be. To add icing to the cake, they're completely vegan and cruelty-free. 

What We'd Recommend: 
• Good Molecules Overnight Exfoliating Treatment

Click here to find out more about this product!

7. Then I Met You 
The elites among clean skincare, Then I Met You sits highly on top of its throne, not without reason. This Korean skincare is globally known for its top tier products that deliver equally top tier results. 

What We'd Recommend:
• Then I Met You Living Cleansing Balm

Click here to find out more about this product!  

Tempted to start your clean beauty journey? Here's some exciting initiative: is giving you an exclusive 10% off of your purchase with a minimum spend of RM 150 of the products featured! Just remember to put GOODYRM10 before checkout. These are not all, of course. If you're interested to browse through more products eligible for this discount, click here and shop away!

Who says we can't save our planet and look good at the same time? 

clean vegan cruelty free MakeUp skincare brands sustainability


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