When we talk about Malaysia, one of the first things that unites us — beyond race, culture, or background — is food. Our makan culture is more than just meals; it’s a language we all understand. A way we express love, share our identity, and celebrate togetherness.
In joy, food makes celebrations sweeter; in heartbreak, it brings comfort. And sometimes, all it takes is “THAT ONE BITE” to bring back the memories — of mum’s cooking, late-night suppers with friends, or the comfort that carries us through tough times.
In kaWan Food’s video, the taste that lingered in memory was Roti Chanai. A young man, heartbroken after a breakup, turned to the food he once shared with his girlfriend. Each bite reminded him of what he had lost — and the tears came harder. But when his friends sat down, shared the same food, and even his sorrow, something changed. The same bite that carried sadness now carried comfort. Same food, but new memories were made.
This Merdeka, kaWan Food wants to honour THAT ONE BITE — the bite that stays with you sampai bila-bila.
Because in the end, it’s never just about food. It’s about THAT ONE BITE that ties us to the people we love, the places we call home, and the moments that shape who we are as Malaysians.
kaWan Food, together with MonKiddo, is inviting you to share “That One Bite” of your life — the one that you’ll always remember sampai bila-bila. By taking part, you could be one of 100 lucky winners to walk away with an exclusive MonKiddo x kaWan tee and a RM100 kaWan e-voucher.
Here’s how to join:
1) Post a photo/video of you enjoying That One Bite of your favourite kaWan product.
2) In your caption, share what makes that one bite unforgettable.
3) Add #MerdekaWanThatOneBite and #ATasteToRemember.
4) Tag and follow kaWan Food (@kawan_food) on Facebook, Instagram, or TikTok.
100 winners will be selected — so don’t miss your chance!
The contest ends on 16 September 2025.
Terms and conditions apply.
