No, this is not fake news! Adidas has announced its collaboration with a legendary 44-year-old Pakistani restaurant based in the UAE known as the Ravi Restaurant.
A cult favorite in Dubai with loyal customers flocking the eatery since two decades ago, perhaps it's only apt to commemorate their legendary social landmark with a high-scale collaboration alongside sportswear brand Adidas!
This is what Adidas says regarding the Superstar Ravi shoes:
"Offering a re-interpreted take on the Adidas Original Superstar, the special edition SUPERSTAR RAVI colorway references the Pakistani heritage of the owners and features a custom sock liner with a hand-drawn map design signifying the meaning of the name Ravi, meaning river which is in Northeastern Pakistan. The heel tab branding includes the year the restaurant opened alongside the name in English and Arabic on either shoe, as well as three sets of laces. The restaurant owners hand-selected 6 hero dishes which have been added to the tongue of the sneakers with English on one side and Arabic on the other. Each pair of shoes are delivered in a special edition takeaway-style box and comes with a detachable hangtag featuring the restaurant's logo."
What do you think of this collab? Should our very own nasi kandar restaurants get their own dedicated collection? Share with us your thoughts!