On Saturday, a video streaming app, Bilibili took its advertising game to the night sky, above the Bund, the city's renowned waterfront promenade.
The QR code was part of a 2-minute light show, in celebration of the 1st anniversary of the China release of a RPG game, Princess Connect! Re:Dive.
The popular Chinese site put 1,500 computer-controlled drones to work, in order to create the illuminated image!
When scanned, users are led to game's homepage, where anyone can download the title & its one-year anniversary package.
Before forming the code, the drone manifested the game logo, its characters, plus a 'Happy Birthday' message.
Watch the video below.
Source: Instagram
Following this elaborate stunt, there's been a bunch of mixed response from the people. While most was awe-strucked, some called it a form of light pollution.
A few compared it to the 2017 sci-fi film, Blade Runner 2049, in which consumerism is "thick in the air"(pun intended!)
However, this ain't the first time Bilibili attempted such marketing tactic for the Japanese-based game. Last summer, a massive QR code was plastered on one side of its company building in Shanghai for the game's launch.
Anyway, we, Malaysians know very well of our daily struggle to scan the MySejahtera codes whenever we're in a public space. So, a giant floating QR code, perhaps?
