Under the Conditional Movement Conditional Order (CMCO), the clothing stores are allowed to reopen but their customers are not allowed to try on the clothes. 

At this stage, the clothing store has turned to the many other methods to stimulate their sales. 

Although the amount of their profit is not high, at least it can help the owners to continue the operation of their shops during this pandemic.

Photo Source: CNA

According to the owner of the Black Swan Concept, they previously depended on store sales to promote their products. They rarely started live broadcasts to do business. However, they have to rely on this way to promote their sales now. 

Besides, they also find the models of different ages and sizes to "replace" consumers to try on the clothes. so that consumers can visually sense the effect of wearing clothes.

In addition, they also provide discounts, cash rebate coupons, and give small gifts to stimulate sales.

  
Photo Source: Sinchew Daily 

In order to control the flow of people, they also request their customers to make an appointment before visiting their stores. Only 3 customers and 1 or 2 staff are allowed to be in the store so both buyers and sellers can maintain a social distance.

  
Photo Source: Sinchew Daily 

Face masks, disposable gloves, and hand sanitizers are provided for employees and customers to prevent them from being exposed to the risk of infection. Besides, she also measures the body temperature of her employees and customers and performs data recording.  

  
Photo Source: Sinchew Daily 

According to the owner of Zoe-L Fashion & Beauty Academy, it is difficult to sell clothes online because different clothes have different tailoring, fabrics, and others. Fortunately, her customers are mostly regular customers. She knows the size of the customers, and the customers are confident in her recommendations and introductions. 

Through the live broadcast, she has opened up some new customers. She can also gain publicity through word-of-mouth communication of new customers.

Customers place online orders, online bank transfers, or e-wallet transfers, and they can come to the store to pick up the goods. The customers do not need to enter the store. They just need to tell their arrival, and the shop assistant will go out and deliver to the customers.

Source: Sinchew Daily 

Cover Photo: Sinchew Daily