Shell Malaysia is taking a significant step towards revolutionizing the fueling experience by expanding the availability of its new mobile application, 'Shell App,' to all of its 1,010 service stations nationwide by the end of 2023. Currently accessible at 650 service stations, this move aims to offer customers the convenience of fuel purchases from the comfort of their vehicles.
Seow Lee Ming, General Manager of Mobility in Malaysia, shared insights into the new application's features and the company's drive to enhance customer experiences. "Our goal is to elevate convenience and provide even greater ease for our customers. The new app stands as the nation's first fuel payment application to feature 3-D Secure verification: a layer of security designed to optimize user safety by countering potential fraud and scams."
In an era that places high value on innovation and choice, the Shell App's introduction comes as a logical extension of Shell's commitment to pioneering mobility solutions. Ming underlined the app's significance in elevating customer experiences within the Shell ecosystem during the app's launch event.
The Shell App incorporates a fusion of features aimed at redefining convenience for users. One highlight is its integration with BonusLink, allowing customers to accumulate points across 3,000 participating merchants and to redeem exclusive Shell rewards. The recognition of customers' affinity for personalized deals and promotions led to the app's ability to curate bespoke offers based on users' preferences improving their visits to Shell stations.
Tracking expenses and BonusLink point accrual becomes effortless with the Shell App. The application further empowers customers to locate the nearest Shell station equipped with various facilities and amenities, offering a seamless experience.
The Shell App is now accessible for download on both the Apple App Store and Google Play Store. Those interested can find additional information at www.shell.com.my.
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