On 27 Oct, Kim Kardashian announced the launch of a Skims bra with faux nipples, and we've been in flux ever since. 

The Skims founder told her followers that the shapewear brand was launching the Ultimate Nipple Bra on 31 Oct, a new twist on the brands push-up bra that has a built-in, fake nipple. 

Via an Instagram video, Kardashian began by saying: 

"The Earths temperature is getting hotter and hotter. The sea levels are rising. The ice sheets are shrinking. And I'm not a scientist, but I do believe everyone can use their skillset to do their part. That's why I'm introducing a brand-new bra with a built-in nipple, so no matter how hot it is, you'll always look cold. Some days are hard, but these nipples are harder. And unlike these icebergs, these aren't going anywhere."

Some of the proceeds earned would go to good causes. Via her caption, she wrote, 

"In addition to our investment in advancing carbon removal, Skims is proud to donate 10 per cent of sales from our Skims Ultimate Nipple Bra, as a one-time donation, to @1percentftp - a global network with thousands of businesses and environmental organizations working together to support people and the planet."

Netizens have since debated on it being either ridiculous and a joke, or inclusive and brilliant, but many cumulatively agreed on her successful marketing strategy.