PR damage much?
It seems that Starbucks is trying very hard to win customers amid the ongoing boycott, but its latest promo has proven to backfire so far.
For starters, the beverage chain was called out for featuring hijabi models to promote its Holidays seasonal beverages, drawing criticism for misaligning with the Muslim faith.
A commenter pointed out that the advert was “nasty” for not fronting non-Muslim models instead.
Double up on your favorite handcrafted beverages this weekend, BUY 1 and get another FOR FREE from 25th - 26th November 2023, all-day long!
PS: Applicable for ANY handcrafted beverages, including Holiday seasonal beverages and also Reserve beverages!#StarbucksMalaysia pic.twitter.com/5WU40bImy4
sebelum ni semua iklan (+iklan kerja) MNC nak guna muka kulit putih, mata kecik dan takde ciri Melayu. Tak percaya? Tengok iklan di TV/billboard highway
— EdPsy Ash||+|| (@arcx13) November 26, 2023
Dah kena boikot oleh pelanggan kaum majoriti barulah nak naikkan identiti bertudung tu. https://t.co/H4TgwHeOhi
Digusting gila, with things going on, they decided to use hijab models, for Christmas promotion? Since when?
— Dihari (@DayatZam) November 26, 2023
Holiday season beverages? And hijabis model? Thats wrong on so many levels, and this is not remotely anything about Israel.
— Syaza (@syazaismail) November 26, 2023
