Kanye West has landed himself on the hot seat once again, but this time it's costly! 

Following the rapper's latest eyebrow-raising gimmick where he took a swipe at antisemitism, Adidas has now severed ties with West.

  
But that's not all. Apparently, the drop has costed West a chunk of his net worth, which saw him falling off of the billionaires' list. According to Forbes, the partnership was worth USD 1.5 BILLION. 

Other than the athletic giant, Balenciaga and Gap have also taken similar measures. It's reported that the latter no longer carries Yeezy products, both in-store and online.