Pizza Hut Malaysia has just shown us how to ‘give love a chance’ this love season by giving ‘hearts’ with personalized notes to fellow competitors in an effort to promote its latest limited-time delight, Pizza Heart.

The boxes of heart-shaped pizza were delivered to its rivals including Domino’s, KFC, McDonald’s, Texas Chicken and A&W. 

In the note to the fellow pizza chain, Domino’s, Pizza Hut cheekily wrote, “Dear Domeeno, my lovely neighbor. Greetings from us at Pizza Heart. Specially made with love and no hard fillings!”

KFC also received a Chicken-Pizza creation along with a more playful note that read, “Dear Kepci, I know you love pizza. But ‘Chizza’ is not Pizza. Here is a Piz’za Heart with love from us. We belanje.”

For McDonald’s, the famous pizza chain sent its love with a warm message that goes, “Dear Mekdi, your burgers are cool. But don’t be a chiken ah. Give this new Piz’za Heart a try. We heard Everyone’s Lovin’ It.”

This creatively arranged surprise is an attempt to encourage Malaysians to spread love among each other, whether family, friends or foes.

 “The motive here is simple – if you love someone, send them Pizza Heart. We have mad respect to our competitors and huge love towards our loyal fans so we thought that it would be fun to share a 'Piz’za' our heart through the surprise delivery,” said Jean Ler, Pizza Hut Malaysia’s Chief Marketing Officer.

She added that “We found and learned that there is a lot of different perceptions around the significance of Valentine’s Day.

“Rather than settle for less, Pizza Hut wants to encourage everybody to open up and give love a chance with Pizza Heart. We hope that this romantic twist is able to spice up your relationship with its cheesy, hearty combo that will leave you falling in love at the first bite,” she explained.

A reminder from Pizza Hut to the consumers that love is always around us, the new Pizza Heart is available at all Pizza Hut restaurants and delivery concepts nationwide now until Feb 16 or while stocks last.

The new dish is available through delivery, takeaway or dines in from only RM 39.90. You may surprise your crush with a piping hot Pizza Heart this Valentine’s Day.