The TikTok scene in the States is on it's way to implosion, and here's the latest on what's been going down.
Based on reports, Duolingo has seen a 216% spike in users from the US learning Mandarin, and at the same time, Xiaohongshu or better known as Red Book/Little Red Book becomes the #1 on App Store.
The recent migration of TikTok users to the Chinese social app has sparked a surge in demand for Mandarin language skills.
Designed primarily for Mandarin speakers, RedNote's sudden popularity among US users has led to an unexpected cultural exchange.
Many new users are turning to Duolingo to navigate RedNote effectively. Increased downloads of Duolingo have been frequently attributed to the influence of TikTok, even as the app's popularity wanes in the US. '
Duolingo has embraced this trend by posting witty social media content, including crash course videos in Mandarin aimed at "TikTok refugees."
The recent spikes in both the app is due to the TikTok ban in the States which have been stated to start January 19.
