“Donuts. Is there anything they can’t do?”. Well, for starters, they can tell time now.

  
Introducing the Swatch x The Simpsons creative collaboration, the venture has now given birth to a donut-inspired timepiece unlike any other.

Dubbed “SECONDS OF SWEETNESS”, this special edition marks the debut of a multi-piece collection, aka, there’s many more to come.  

With a design hugely influenced by the show’s signature color tones and Homer’s favorite dessert, it’s price tag is believed to be USD110 (RM510.62). 

Considering how yummy the silhouette looks, we can’t help but wanting to take a bite out it.