Now even animals can be beauty influencers, as shown by Kalaya the buffalo in Thailand. One of Rattana's videos showing her applying makeup on Kalaya has been viewed 1.3 million times on TikTok.

"We're going to do a make-up review on Kalaya. The first step is to clear her face. Now, let's give her some eyebrows." she said. Social media users were all praises for Kalaya's transformed look.

In Thailand, there are provincial beauty contests for buffaloes. Such an interesting concept!