Instagram officially announced the launch of the repost button, a new tool that allows users to share public posts directly within the platform. The feature, which is accompanied by the Instagram map and the Friends tab in Reels, aims to strengthen user interaction and facilitate content discovery shared by friends and creators.

The announced features – repost, interactive map, and Friends tab – became available starting August 6 in the United States, with plans to expand to other countries in the coming weeks.

What does the repost button allow you to do?

Instagram's new repost button enables users to share public posts and reels without needing to take screenshots or use third-party apps. By using this tool, users can republish content that will appear both in their followers' feed and in a dedicated repost tab within their personal profile.

Each repost keeps the credit to the original author, which is a significant benefit for content creators, as their material can reach new audiences even if those users don't follow them.

How does the repost button on Instagram work?

To repost a post or reel, follow these steps:

1. Tap the repost icon below the post.

2. If you wish, add a custom note in the thought bubble that appears on screen.

3. Tap save to complete the action.

The reposted content will be visible in the feed of the user's followers and will be stored in a specific section of their profile, allowing it to be accessed later.

Instagram confirmed that reposts will also be recommended to followers, helping boost the organic distribution of content. This initiative is designed to support the circulation of viral reels and standout posts within close user networks.

What is the purpose of these new features?

The addition of the repost button, the interactive map, and the Friends tab is part of Instagram's broader effort to reinforce user relationships by offering tools that allow people to share not only what they are doing but also what they are enjoying on the platform.

According to the company, these features aim to make it easier to stay connected with friends, share common interests, and discover new content – all within a more controlled environment with clear privacy options.