As discussed above, social media pages are not actual websites, they’re not even owned by you or your business, think of it as an extension of your website. Instead of solely relying on your HQ, you now have numerous branches reaching out to a global audience, all with one goal, and that’s to drive traffic back to your website. In today’s globalized and competitive landscape, you can’t afford to ignore either web presence, and those who are able to embrace both social media and websites in a coordinated effort will only reap more benefits.

Still not convinced on having a website for your business? The truth of the matter is that Social Media complements your company website. Headquarters should always be your website, while you make use of the various social media channels as vehicles to reach out to a wider audience and lead them back to HQ. If anything, social media has made it a lot easier to drive traffic to websites, compared to the non social media years of yonder, we have it easy these days with the many tools and platforms available that can help us drive traffic to our website.

Having better tracking tools and the ability to keep your analytics data private can prove to be useful as competitors will not have direct access to such private corporate data. You can also gain better insights into your visitors via well implemented analytics, I recommend using Google Analytics, it’s free and provides a ton of insights into your site visitors.

Keep your statistics private

You may set up ad space on your website to rake in some additional revenue. Many giant sites do it as well, look at popular news sites, job sites etc. and you can find advertising banners littered all over their site. This may contribute back to the cost of setting up and maintaining your website too.

Additional revenue

As mentioned above about content getting buried in social media feeds, the same will not happen on your business website. You can structure your content neatly into categories and pages which are easily searched and accessed by your audience. This makes it easy for potential customers to research and come to a decision rather than having to keep scrolling down a social media feed to see what they find.

More structured way of delivering information

Let’s face it, people expect any self-respecting business these days to have at least a decent website representing them online. When was the last time you tried to Google for a new brand you just heard about to check out how cool their website looked like and research about the company? I know I do it every time, and I lose confidence in said brand or company when all I can find are some directory listings or social media page. If you’re serious about your business, then show the world that through a well-designed website, it’s why retail stores renovate and decorate their brick and mortar stores, in the end first impressions count!

Having a dedicated business website instills confidence

Design your website to fit your branding 100% the way you want it to. This not only increases your brand awareness online through accurate representation it also gives you the freedom to be creative with your layout and design!

Better brand representation

Having your own business website is like having your own home, office, property. You have full control and ownership of it and are free to do whatever you want with it. This may include adding e-commerce functionality, collecting mailing lists etc. Also you won’t be worried when certain major social media sites shutdown as it won’t affect your website and traffic that you have built up over the years.

Have full control and ownership

Pros of having a Website for SMEs

Honestly, these are probably the only two main cons you would face as a business owner to have a website setup. If you are able to get past these two hurdles then you will reap the following benefits of having your own website.

Having the website built is probably the easy part, updating and maintaining the site on the long term will usually require certain level of technical expertise even if the site is running on a CMS (Content management system)

Requires technical expertise to maintain

Most business owners are probably not skilled in the art of web design, even if you are savvy enough to do it yourself you will still need to find the time to do it. As such the only viable option would be to engage a professional web designer to do the work for you which will incur certain costs. There are many solutions out there ranging from freelancers to agencies who can do the work for you, some may cost as little as a few hundred up to thousands or even tens of thousands. It all depends on your requirements as well, but be warned that you will probably get what you pay for, so don’t skimp too much on it.

Can be costly to setup

Cons of having a Website for SMEs

Let’s go through the cons first

Now that we have laid out the pros and cons for using social media as your business’ primary online presence let’s talk about the pros and cons of having a website for your business.

Everyone can see how many followers, likes or fans which you have as it’s all laid bare to see. There’s also not much statistics you can gather from the tools provide by social media sites in terms of analytics.

Statistics are public and lacking

You can’t sell ad space on your social media page, those spaces are reserved by the third-party site for their own ad spaces which they are hoping to sell to you! As such, you can’t monetize your social media page even if you have millions of visitors each day.

Zero monetization

Posts on social media sites are timeline based, which means older content will keep getting pushed further down the page. This not only makes it difficult for your target audience to find relevant information on certain products or services, they may never find it as let’s face it, who would scroll all the way down to your very first post just to find that piece of information?

Information lacks structure and difficult to navigate

You can’t control how your page looks like besides changing your header and profile image. When people visit your company’s social media page, the overall branding of the social media site will drown out whatever brand identity you have. Also when changes are made to the layout, you only find out after the new design has been implemented and you wake up to a totally different looking page from before.

Lack of design and identity

Given a choice of renting a room vs owning your own home, which would you rather have? I bet most would answer the latter, as is naturally so. Your social media page is akin to renting a room, you are at the mercy of the third-party site and bound by their terms of service. If the third-party site should choose to start charging for their services or worse shutdown then all your hard work in building up the page would have gone to waste overnight. Or a more common issue is for social media sites to change their policies such as Facebook changing the rate of your posts appearing in fans newsfeeds in order to encourage business owners to advertise more on their platform.

Lack of ownership and control

Cons of Social Media for SMEs

Now with so many pros of using social media as your company’s web presence, why would I even consider having a website? Next we look at the cons of social media for your business.

Social media platforms make it easy for you to engage with your audience, hence it’s called so. People can like, share and comment on your content, posts, photos, videos, promotions etc. in real time and you too can respond to them in real time (assuming you have a dedicated person or loads of time to do so).

Social engagement with your audience

There’s no worry about maintaining your web server, updating software, plugins etc. as the social media companies will put in their best effort to keep all the technical aspects running in tip top condition. This includes updating security protocols to avoid the site and server from being hacked!

Maintenance free

Social media platforms have a ready audience for you to blast your messages out to. It will be much easier to get your message across to thousands if not tens of thousands of people through your social media page compared to driving traffic to a website.

Ready audience

Most social media channels offer simple to use interfaces which are straightforward with lots of hand-holding even a baby can do it. All you need to do is fill up a registration form with the relevant information, upload a header and profile image and you’re set with social media page for your business.

Easy to setup

Pros of Social Media for SMEs

It is undeniable that having a web presence is paramount to the competitive edge and success of your business today. However in this age of social media, often times business owners are finding themselves neglecting the need of maintaining or even having a corporate website for their company. Instead they focus fully on their social media channels such as Facebook pages, Linkedin pages or Twitter and Instagram accounts. Who could blame them really? Let’s take a look at the various pros and cons of social media vs websites to understand why business owners are having this perception.

Which would you prefer if you were given the choice of renting a room against owning your own home? That is the significant difference which we will be discussing today between using social media for business vs owning your own business or corporate website.