Controversial figure Aliff Syukri sparked backlash from netizens after being accused of capitalizing on the suffering of the Palestinian people to promote his hijab products. In a viral video on Twitter, Aliff was seen alongside several others, including the wife of renowned director Syamsul Yusof, Ira Kazar, parading barefoot while holding the Palestinian and Malaysian flags.
The camera then zoomed in on Aliff's seemingly sorrowful face, as if expressing sympathy for the unfortunate fate of the Palestinian residents. As the camera shifted to Ira Kazar's face, she also displayed a similar expression. However, her face, displayed multiple times, showcased her donning various patterns of the hijab she was wearing.
While purportedly advocating for solidarity with the victims of the Palestinian conflict, the video subtly appeared to serve as a promotion for the hijab styles adorned by Kazar Saisi, the daughter of the veteran actress.
In the comments section, the majority of netizens expressed anger, deeming the entrepreneur insensitive for seizing the opportunity to promote his products while the Palestinian people were enduring hardships.
"Why does this video appear insincere to me? It's not the time for jokes. Please show some respect for them (the Palestinian people) over there," one Facebook user remarked.
"Even if he wanted to promote his product, this isn't the way to do it. The world is sympathizing and grieving for the people of Palestine," another netizen said.
"Don't joke about people's suffering. Otherwise, Allah SWT might reverse that suffering onto oneself," another netizen exclaimed.
