Since 2015, Shopee has been quickly expanding and developing to be one of the most popular online shopping platforms in Southeast Asia. However, during the same time, counterfeit items pose a threat to online shoppers. To tackle the problem, Shopee introduced Shopee Malls, which allows customers to shop without worry of getting counterfeit products. This year, Shopee took a step further and brought out another platform exclusively for luxury goods - Shopee Premium. Let's have a look!
Shopee Premium was first introduced in October of this year and it differentiates itself from Shopee Mall by focusing on just luxury brands. This indicates Shopee's plans to not only tackle regular items, but also the luxury product market, providing an all-round shopping experience for customers. At the point of writing, Shopee is working with a limited amount of brands to sell their products on Shopee Premium, but new brands are being introduced every Monday. Soon, this will be THE marketplace for luxury products.
With the pandemic and movement control orders, it's no wonder many luxury brands are reducing their dependence on physical retail stores and moving online. So far, Shopee Premium partners include Dyson, Sulwashoo, Biotherm, Rado, Calvin Klein, Loccitane, Kenzo, and Love Moschino among others. Karl Lagerfeld has also joined the ranks yesterday (28/12/20) with Stella McCartney and MCM joining next Monday and the upcoming Monday respectively.
Another advantage of shopping on Shopee Premium is that there is no need to visit each brand's page to shop. Every product can be found on the same platform, making it easier to purchase products from different luxury brands. Just follow the Shopee Premium page to get the latest offerings and deals from various brands. Here are some ongoing deals:
1. Karl Lagerfeld
Anyone looking to purchase Karl Lagerfeld products will receive a 15% discount. They also introduced products exclusive only for Shopee such as the red ZIP LOGO CARDIGAN at RM1573 (ORP: RM1850).
2. Laneige
Laneige has a "Buy & Gift" offer on multiple product series, ranging from their TIME FREEZE FIRMING SLEEPING MASK, WATER BANK HYDRO ESSENCE, and WHITE DEW AMPOULE ESSENCE. Prices are between RM120 to RM 220.
3. Calvin Klein
Meanwhile, CK is pushing their "END OF YEAR SALES", with discounts up to 60%. Besides that, purchasing more than 3 products on Shopee Premium will score you an additional 10% off.
There are many more other brands and deals on Shopee Premium waiting for you, so head to their website now and follow them to receive news on the new premium brands joining every Monday!
