A women-led EV drive, in conjunction with Women’s Health Month to showcase accessible electric mobility through a blend of driving, wellness, and everyday lifestyle experiences

JANDA BAIK, 21 May 2026 – Proton e.MAS, the No. 1 EV brand in Malaysia, continues to champion meaningful and lifestyle-centric electric vehicle (EV) experiences with the return of “The Real e.MAS Drive”, a women-led EV drive.

Participants experienced both the Proton e.MAS 7 and Proton e.MAS 7 PHEV, with a focus on everyday usability, smooth driving dynamics, and seamless charging convenience. A live fast-charging demonstration further showcased how quick top-ups can easily fit into daily routines, reinforcing the practicality of EV ownership for urban lifestyles.

Following the positive response to its inaugural edition last year, the second instalment was held in conjunction with Women’s Health Month under the theme “Zoom to Bloom”, highlighting the importance of taking time to rest and recharge by bringing together a thoughtfully curated blend of driving, wellness, and creativity at Sentosa Janda Baik.

“The return of The Real e.MAS Drive reflects how the Proton e.MAS journey with female drivers continues to grow. We are seeing increasing interest in electric vehicles among Malaysian women, driven by the need for mobility that is practical, accessible, and easy to live with,” said Pn. Salawati Binti Mohd Yusoff, Chief Branding Officer of PRO-NET. “With ‘Zoom to Bloom’, we wanted to create an experience that not only showcases our vehicles but also encourages women, our ‘Real e.MAS’, to take time to recharge and prioritise their well-being.”

### Accessible EV Ownership for Everyday Lifestyles

The experience began at the Proton Centre of Excellence (COE), where participants set off on a scenic driving route featuring curated checkpoints designed to simulate real-world EV usage in a relaxed, lifestyle-oriented setting.

At the final destination, Sentosa Janda Baik, participants took part in an interactive floral arrangement workshop centred on modern ikebana techniques. The session featured guided demonstrations and hands-on arrangement activities, offering a moment of creativity and mindfulness in line with Women’s Health Month’s focus on rest and mental well-being.

The Proton e.MAS 7 and Proton e.MAS 7 PHEV, which offers enhanced hybrid flexibility for longer-range confidence, reflect PRO-NET’s positioning of EVs as attainable, real-world mobility solutions rather than premium-only products. Both models emphasise low running and maintenance costs, intelligent energy management, and user-friendly technology designed to be approachable for first-time EV adopters and family drivers alike.

Participants also explored the newly launched Jade Green Proton e.MAS 5 on display, which drew strong interest among female EV drivers for its soft, lifestyle-led appeal. The exterior colour, reminiscent of the rising “matcha-inspired” aesthetic trend, resonated as a refreshing and youthful expression of everyday mobility.

### Proton e.MAS 7 & Proton e.MAS 7 PHEV Prime Highlight Everyday Practicality

Beyond performance, practicality played a key role in the overall experience. The Proton e.MAS 7 PHEV offers up to 528L of boot space, expandable to more than 2,000L, while the Proton e.MAS 7 delivers similarly versatile storage and cabin flexibility, making it easy for participants to carry personal belongings, media equipment, and workshop materials with ease.

“Driving the Proton e.MAS 7 felt unexpectedly effortless. The quiet cabin, smooth acceleration, and relaxed route made the entire journey feel more like a lifestyle experience than a test drive. It’s a car that fits naturally into everyday routines,” said Zakkina Wati Ahmad Tarmizi.

Another participant, Madhuri Rasamoney, highlighted the practicality of the Proton e.MAS 7 PHEV, sharing: “The Proton e.MAS 7 PHEV really changed my perception of EV ownership. The flexibility of driving in EV mode for city commutes or work, and switching to petrol mode for longer distances like weekend road trips, makes it incredibly practical. With the Prime variant priced just slightly above RM100,000, it also stands out as a compelling and accessible choice.”

Starting at just RM99,800* (after a RM4,000 Welcome Benefit), the Proton e.MAS 7 range offers Malaysians an accessible entry into electric mobility across its variants, combining value with a strong suite of premium features. Across the lineup, the Proton e.MAS 7 delivers key highlights such as a 15.4-inch 2.5K-resolution infotainment display, Level 2 ADAS safety features for enhanced driving confidence, and 100kW DC fast-charging capability, enabling a 30% to 80% charge in just 20 minutes for convenient everyday use.

For drivers who are still transitioning into electrification, the Proton e.MAS 7 PHEV Prime, priced at RM105,800* (after a RM4,000 Welcome Benefit), serves as a practical bridge. Its EM-i Advanced Hybrid Technology focuses on electric-first driving for daily urban use, while offering petrol flexibility for longer-distance travel, delivering a total driving range exceeding 1,000km. This dual-powered EV also provides added confidence while maintaining strong efficiency and convenience, with an impressive fuel consumption rate of 4.3L/100km.

As the Proton e.MAS customer base surpasses 20,000 vehicles on the road in just over a year since the launch of its first model, PRO-NET continues to strengthen its nationwide support network through an expanding dealer footprint, enhanced after-sales capabilities, and broader access to charging infrastructure, ensuring customers receive consistent support throughout their ownership journey.

For more information on Proton e.MAS and updates on The Real e.MAS Drive, visit Proton e.MAS’s website and official social media channels: Facebook (Proton e.MAS Cars), Xiaohongshu (Proton e.MAS Cars), TikTok (@protonemasofficial), and Instagram (@protonemasofficial).

*On-the-road price, without insurance

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